Creative Team Lead - Performance Creative Strategy
PocketFM
Turned long-form audio stories into compelling promos that actually made people stop scrolling.
At PocketFM, I led a team of writers creating promotional creative for serialized audio stories and vertical series across Meta, Instagram, and TikTok. I worked with growth, art, and sound teams to develop and test different hooks, messaging, scripts, and creative approaches, using performance data to continually refine the work.
THE APPROACH: The challenge was turning long-form dramatic stories into social promos that could grab someone mid-scroll .
I focused on the elements that make serialized storytelling addictive: strong character hooks, conflict, emotional stakes, and big twists. From there, we tested different creative approaches to see what resonated.
The result was an over 200% increase in subscribers during my time on the team.
THE WORK: