Founder-Led Content Strategy & LinkedIn Writing
I developed, researched, and wrote LinkedIn content for the co-founder of prenup platform Neptune co-founder, building her presence as a trusted resource for high-earning couples tackling unpleasant life admin like prenups and wills.
THE APPROACH:
The challenge was two-fold: making prenups and the broader topic of money in relationships feel relevant rather than intimidating or taboo. I developed content around the real-life financial and relationship questions that matter to ambitious couples, from managing household responsibilities to thinking about marriage like a business partnership.
The voice was intentionally direct, conversational, and occasionally irreverent: less “financial services marketing,” and more like advice from a smart friend who happens to know a lot about money.
THE WORK: